One of the greatest and most successful ingredient brands is one our clients, Dolby Laboratories. Some good examples There are several well-known examples of successful ingredient branding in the food/beverage industry — Nutrasweet being the first.
This sweetener is now used in more than 3,000 products worldwide. Since you’re asking for “good” examples, I’m going to assume that you’re looking to learn from or emulate them. Ingredient Branding — Promotion of a brand within a brand to end user — Simon, H., and Sebastian, K. In 1991, Intel began Ingredient Branding programme (Intel Inside). Ingredient Brands: The Temptation. We need the assurance of the Sunkist brand. Ingredient Branding is advertising a particular brand of ingredient is in a product, such as advertising Dr. Pepper made with Imperial Pure Cane Sugar. Ingredient Branding by Kotler and Pfoertsch is the most thorough and complete analysis of ingredient branding one could ever hope for in a single source―a virtual encyclopedia on InBranding. The question for those determined to take the ingredient branding path is: Are there any clown fish out there and, if so, how do you find them? You can’t do much better than Dolby. Many ingredient branding partnerships don’t turn out well for both parties–there’s usually a winner and a loser. Ingredient branding gives their customers something to recognise and look for, and can even help them navigate the fixture. Ingredient brand decay in product quality in order to keep plants operating at capacity (planned or unplanned) at diminished market prices; Management declaring ingredient branding a failed … Muchos ejemplos de oraciones traducidas contienen “ingredient branding” – Diccionario español-inglés y buscador de traducciones en español. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal. Replete with insightful case studies of companies from a variety of industries that have successfully transformed their traditional brands into powerful new InBrands, and have launched entirely new. Public The Ingredient’s Perspective • A natural progression of branding the ingredient – Involves extending the brand franchise beyond the direct customer, ultimately to the final consumer – Part of competitive marketing strategy – Industrial trade-names can evolve to become consumer brands over time - e.g.
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