Peet’s Coffee is moving figuratively even further from Alfred Peet’s single storefront in Berkeley, California, with plans to join Dutch coffee giant Jacobs Douwe Egberts (JDE) in a merger prior to a potential IPO in 2020.. JDE announced the companies’ intentions to merge today under the name JDE Peet’s.

The JDE Peet’s brand portfolio will include many renowned coffee brands that offer consumers a broad range of choices that include traditional roast and ground coffees, soluble coffee, on-demand systems with innovative proprietary platforms such as Senseo and Tassimo, and products compatible with other popular coffee systems. JDE Peet’s BV shares surged after holding Europe’s biggest initial public offering this year, drawing investors counting on the Peet’s Coffee owner to … Its U.S. rival Peet’s Coffee is tying the knot with Jacobs Douwe Egberts, or JDE, a European packaged-coffee giant housing labels including Jacobs Coffee…